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With new digital campaign, eBay Fashion aims to reposition in the face of competition

As eBay Fashion attempts to establish itself as a viable retail player in the Amazon age, the e-commerce platform is launching a new digital and social campaign to lure in young millennials and Gen-Z shoppers.

The campaign, titled “Wear It Your Way,” is part of a broader rebranding strategy to reach mobile-obsessed customers that are increasingly turning to social to find style inspiration and shop. The campaign was developed in partnership with digital agency R/GA, which was tasked with breathing new life into the company’s fashion business. The agency will manage newly launched social media accounts on Instagram and Facebook under the handle @eBayFashion, intended to spotlight fashion deals on the site and promote eBay’s overall style offerings. On the Instagram account, which launched in February and has more than 8,000 followers, users can click a link in the bio to shop featured looks directly.

Recent posts feature both previously worn and new items from a variety of brands and prices, including J Brand, Mara Hoffman, Anthropologie and Zara. To drive followers to these accounts, eBay enlisted the help of influencers like Chicago-based lifestyle blogger Jess Keys and Hunt For Styles founder Gina Ybarra, who are featured in imagery throughout the campaign.

“The lifeline of this campaign and, honestly, of the business is and will be social,” said Yael Cesarkas, R/GA’s group strategy director. “When you look at how fashion is evolving and how the business is being managed today, it’s on social. It’s that constant feed of fashion, inspiration and craze that the consumer is experiencing throughout the day.”

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Why the Fashion on Teen Television Shows Is So Goddamn Good

Confession: I’m a full-fledged adult who’s obsessed with teen televisionand I know I’m not the only one.

These shows, with their soapy storylines (from falling in love for the first time to being held captive in an underground lair), quippy dialogue infused with up-to-the-minute references that may or may or not feel dated in the span of months, and unconditional friendships (through final exams or multiple blackmail attempts by a hooded villain) are incredibly addictive. But when I think about them, it’s the fashionthe outfits, the styling evoking trends of the era, and the iconic designer momentsthat first comes to mind.

Even [redacted] years later, I can picture it clearly: Kelly Taylor and Brenda Walsh wearing the same off-the-shoulder black-and-white spring dance dress on Beverly Hills, 90210; a Chanel-clad Marissa Cooper at prom on The O.C.; all the over-the-top fantasy-themed dresses as the Pretty Little Liars spent approximately 5,000 years in high school. On all these shows, the fashion heightened the drama, suspense, and emotions the characters were going through. Style is and always will be self-expressionand that's particularly true when you're portraying teenage-dom.

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This Founder Had A Secret For Finding Quick Success With Her Fashion Business

Fashion entrepreneur Aaina Jain’s mission is “to do denim right,” and she has been on a fast track to carry out that vision for the last 3 years.

Jain is the founder of children’s denim clothing brand Blu & Blue, based in New York City. On the other side of the world in Delhi, India, her family’s clothing manufacturing business is in its 35th year of operation. Over the years, the family firm has worked with the likes of Ralph Lauren, Calvin Klein, The Children's Place and Armani Exchange -- and built the kind of business DNA that offers an invaluable asset for a young entrepreneur.

So when Jain decided to launch her own clothing brand, she didn’t start from scratch to find a factory or source fabric -- she already had somewhere to turn. She established Blu & Blue as a subsidiary of the family business so she could take advantage of its manufacturing infrastructure, giving herself a considerable leg up.

And her brand grew quickly, she says. Since starting up Blu & Blue in December 2015, her dresses, rompers, shirts and more -- all made from her “butter soft” denim -- have entered more than 200 boutiques across the United States. The brand has won several celebrity fans, including singer Jennifer Lopez and actresses Jessica Alba, January Jones and Naomi Watts. Jain declined to disclose annual revenue, but says the company already has about 100 employees.

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SF’s fashion crowd speaks out on whether fur is friend or faux

In a city where puffer jackets and hoodies are the fog-fighting outerwear of choice, fur has suddenly become the talk of the town.

San Francisco became the largest city in the country to ban the sale of new fur, following West Hollywood in 2011 and Berkeley in 2017, when the Board of Supervisors voted unanimously in support of a measure on March 20. It would go into effect in January 2019.

The reaction from the city’s social and fashion crowd has been mixed.

“I am thrilled that San Francisco is joining the fur-free movement and taking such a progressive stance,” said Vanessa Getty, a longtime animal-rights advocate who founded San Francisco Bay Humane Friends, and is a member of the Peninsula Humane Society and a board member of Orangutan Foundation International.

“San Francisco is setting a tone of compassion that reflects the strong social conscience of our city,” she said.

Others were less pleased.

“It’s a storm in a teacup,” said former fashion model and Harper’s Bazaar contributor Tatiana Sorokko. “With so many real issues to focus on like homelessness, sanitation issues on the streets, the drop in tourism instead they focus on this?”

The ban was authored by Supervisor Katy Tang and does not affect the sale of previously owned fur or leather products. It will take effect next year, but merchants will have an additional year to sell off their fur inventory. The ban defines fur products as any article of clothing or accessory, including fur key chains, “made in whole or in part of fur.”

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Maternity Corsets and Vintage 'Stoutwear': Charting 250 Years of Fashion and the Body

The concept of “body positivity” is a relatively recent invention. But so is mass-produced clothing. And bodies have always come in a wide variety of shapes and sizes, many of them outside the predominant norms of the timewhich have never been entirely stable.

That snarl of tensions is beautifully illustrated by The Body: Fashion and Physique, an exhibit ongoing at the museum of New York City’s Fashion Institute of Technology which “explores the complex history of the ‘ideal’ fashion body and the variety of body shapes that have been considered fashionable from the eighteenth century to the present.” It’s a thought-provoking tour through two and a half centuries of the history of dress, ranging from shifting silhouettes to “stoutwear” from the early 20th century to modern plus-size fashion with the inclusion of Christian Siriano’s custom Oscar gown for Leslie Jones.

Jezebel spoke to the exhibit’s curator, Emma McClendon, about body positivity, her aims for the exhibition, and the history of clothing for “plus size” bodies. Our conversation has been edited for clarity and length

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