Dress For Wedding

Katy Perry to Host VMAs; Proenza Schouler Made a PSA for Planned Parenthood

Katy Perry on Thursday announced that she will be the host of the 2017 MTV VMAs, following in the footsteps of 2016 hosts Keegan-Michael Key and Jordan Peele. Following the show, which is going down live from Los Angeles on Aug. 27, Perry's pal and occasional costumer, designer Jeremy Scott, will be throwing an afterparty. If there's anything we've learned about Scott's parties, it's that they're always colorful, cool and crawling with A-listers.

Proenza Schouler Made a PSA for Planned Parenthood

Proenza Schouler's latest project is a PSA for Planned Parenthood. In a video shot and directed by Harley Weir, 24 influencers, including Amber Valleta, Stella Tennant, Hari Nef and Grimes, speak candidly about the importance of the organization and encourage consumers to donate to the non-profit. On the brand's Instagram account, the company added, "Planned Parenthood means so much to the women who work at our company, and to the community Planned Parenthood serves in New York City and beyond."

Net-a-Porter's Sarah Rutson Hired to Build Dutch LLC Empire

Dutch LLC (recently renamed The Collective Group), parent company of Joie, Equipment and Current/Elliot, has snatched up Sarah Rutson, Net-a-Porter's former global vp buying, to help the company's brand portfolio. In her new role as the chief branding officer at the Vernon, Calif.-based company, Rutson will be tasked with identifying potential acquisitions across the designer, lifestyle and beauty markets. The move comes as other American companies like Coach and Michael Kors are also diversifying their portfolios, recently acquiring Kate Spade and Jimmy Choo, respectively.

The RealReal's Mid-Year Report Notes 1,500 Percent Increase in Supreme Sales

Two of the trendiest subjects in the world of retail continue to be the resale market and streetwear, and according to a recent report by luxury resale retailer The RealReal, that's not about to change anytime soon. According to the San Francisco-based company's mid-year report, sales of beloved streetwear brand turned luxury must-have Supreme have skyrocketed 1,500 percent. The RealReal also notes that 85 percent of consignors use their commission to shop at the primary market rather than pocketing their full profits.

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Melania Trump picked a floral Monique Lhuillier frock from the Los Angeles-based designer's 2017 resort collection while attending a rally Tuesday afternoon in Youngstown, Ohio.

The first lady, styled by Herve Pierre, paired the high-neck sleeveless number with pastel suede pumps (a recurring favorite) and oversized rectangular sunglasses.

FLOTUS has been partial to the fit-and-flare, shin-grazing silhouette as of late. During her quick jaunt to Paris with President Donald Trump earlier this month, Melania donned a red Dior skirt suit in the same retro-chic shape; the following day, she wore a red-white-and-blue look designed by Pierre himself, which again highlighted her toned arms and hit just below the knee. During the colder months, the first lady was a fan of coat dresses in the same fit-and-flare shape.

In addition to Lhuillier, Melania has also worn several American designers while making the rounds at her husband's side, including Michael Kors and Ralph Lauren. However, she isn't afraid to throw some European designers in the mix while doing her duties domestically. For her White House portrait, Melania posed in a black Dolce & Gabbana jacket. Though some fans of the brand were angry at the association with the first lady, Stefano Gabbana faced the outrage on social media by replying that he "doesn't care" about lost consumers and fans.

Lhuillier, who showed for the first time in Paris earlier this month, took to social media to post an image of FLOTUS in the pink frock, but without any personal commentary ― just some flower emoji.

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Summer used to be fashion’s forgotten season. In any park on a hot July afternoon you could see why. Shoppers, which is to say all of us, preferred to strip down and lay supine on picnic blankets at the first sign of sun than burrow away in fitting rooms. Eventually coats would appear in shop windows, beckoning us back.

But somewhere along the line, denim cut-offs and floaty halter-neck tops stopped being enough for an off-duty summer wardrobe. In place of clothes that were afterthoughts crumpled, rumpled, comfy bits that felt too relaxed for real life but just right for weekends and holidays now we have frothy dresses for every warm-weather pursuit, designer straw hats, ‘sunglass wardrobes’ and sandals to finish any outfit.

Welcome to high summer, the newest season on the fashion calendar and the reason you’re considering skipping the sunbathing to shop. "It’s like your summer wardrobe is that moment of escapism," says Lisa Aiken, retail fashion director at Net-a-Porter, "when you can embrace print and colour and have a little more fun."

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Balmain's Olivier Rousteing on His Love for L.A., Kylie Jenner and Brigitte Macron

“I totally watched Melrose Place," says designer Olivier Rousteing, recalling the 1990s-era sunny singles TV soap opera, while sitting on the actual Melrose Place where the first Los Angeles Balmain boutique is now open, complete with an outdoor courtyard, natch.

“It’s a dream come true,” says Rousteing, 31, in town to fete the new flagship, a 2,400 square-foot, light-filled space that manages to feel both casual and old Hollywood-elegant at the same time. “I feel at home here.”

Rousteing may be the creative director of a circa 1946 French fashion house, but he’s very much a child of the '90s, who has been enamored of L.A. since he was a teenager in Bordeaux soaking up Hollywood's glam and grit through the lens of Beverly Hills, 90210 and the lyrics of Whitney Houston and Michael Jackson, whose daughter Paris Jackson he dressed in Balmain for this year's Grammys.

Rousteing has achieved much of his success in fashion thanks to his ties to Hollywood ― specifically to muse Kim Kardashian, whom he has been clothing in risqué body-con looks for going on four years, ever since the two hit it off at the 2013 Metropolitan Museum of Art Costume Institute Gala. At the 2016 Gala, he dressed both Kardashian and hubbie Kanye West, who have also appeared in ads for the brand.

“I love the freedom and energy and diversity and youth here. Elsewhere, when you are young, you have something to prove, but in L.A., it’s natural that you might have something to give to the world,” says the designer, noting that one of his favorite L.A. experiences was when Kardashian took him to her favorite local Armenian restaurant, Carousel.

A member of the extended family now, Rousteing has dressed all the Kardashian-Jenners, recently tapping Kylie Jenner to model his latest product release, stylish Beats by Dre x Balmain headphones. “She has that darkness, but also that glam,” he says of the star who, at 19, has already made her own fortune on branded lip kits. “She’s strong, and she doesn't care whether you like her or not.”

Rousteing has been at the helm of Balmain since 2011, succeeding Christophe Decarnin, who laid the groundwork for a more flashy, Hollywood-friendly aesthetic for the house by designing bedazzled military-style jackets inspired by Michael Jackson’s iconic costumes, which sold for thousands and thousands of dollars, and first wooed the Real Housewives of Beverly Hills set.

During his tenure, Rousteing has continued to build on that tailoring tradition, and his trim, double breasted brass-button jackets, some in boucle tartan, have made fans of everyone from frequent Balmain runway-show front-rower Kris Jenner to Brigitte Macron. “She’s pushing boundaries and limits,” the designer says of the 64-year-old French first lady, who has impressed style watchers ― and President Donald Trump.

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Paris-Based "it" Store Colette to Close its Doors

Colette, one of the French capital's trendiest fashion stores, will close its doors in December after 20 years, with its founder set to retire. The store added it was in talks with fashion house Saint Laurent over Saint Laurent possibly taking over the location of the shop, based on Paris' chic Rue Saint Honore and often thronged with wealthy tourists.

Colette, well-known for its frequent in-store events and for hosting everything hip from furniture, music, and fashion to toys and even waters, was founded in March 1997 by Colette Rousseau and her daughter Sarah Andelman.

"All good things must come to an end. After 20 wonderful years, Colette is set to definitively close its doors on Dec. 20," the store said in a statement, explaining that founder Roussaux was ready to retire.

"We would be proud to have such a prestigious brand, with whom we have frequently collaborated, taking over our address," the store added, referring to the talks with Saint Laurent.

The three floor site also features an arts exhibition space, bookshop and water bar, and generated revenues of 28 million euros ($32 million) last year.

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